Veterans Relations Specialist

Job Description

Posted on: 
June 19, 2022

2.4 __Full-time1 hour ago

Full Job Description

“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Requisition ID: 1383

Remote Work Available: Yes

Job Title: Veterans Relations Specialist

Department: Marketing

Reports to: Marketing Manager

FLSA Status: Regular – Exempt


The Veteran Outreach Liaison is responsible for building new relationships and maintaining current relationships with veteran organizations throughout Florida. This position will play an integral role in continuing to cultivate relationships both internal with our veteran employees and external by initiating and supporting education and awareness programs and building sustainable relationships. The position will also be crucial in identifying and organizing veteran specific events in key markets for Trulieve to participate in.


Lead the creation and execution of an overall plan for Veteran outreach and engagement, including raising awareness about the benefits of medical cannabis with veterans and developing partnership pathways for individuals and organizations that align with the TruVet vision

Build and maintain relationships with local veteran non-profits in the FL market

Identify important veteran events for Trulieve representation and advocacy activities

Assist marketing and retail teams in developing and leading creative programs that support veterans both internally and externally.

Assist with the creation of veteran programming for internal employees

Assist in management of event including preparing event spaces and assisting with set-up and breakdown of event materials.

Responsible for planning, organizing, managing and coordinating various types of events, both in person and virtual in given territory

Be able to source and search out new opportunities and partnerships within veteran communities

Communicate with onsite event organizers to successfully execute educational events

Monitor and work within established budget guidelines for all events and partnerships

Manage and update TruVets homepage website

Be able to successfully measure ROI of partners and events by setting monthly KPIs in partnership with Community Outreach teams

Perform other duties and assumes other responsibilities as assigned.


BA/BS degree preferred

Must be at least 21 years of age

3-5 years of experience in events and/or community partnerships

Understanding of military practices and culture

Ability to manage multiple projects

Ability to effectively present information and respond to questions from leadership team

Ability to work independently and prioritize projects to meet deadlines

Strong and engaging communicator

Organized, responsible, and flexible in a fast-paced growth environment. Adaptable to changing priorities

Belief in relationship building and working as part of a team to achieve goals/results

Must possess the mental and physical capacities necessary to perform the job duties

Must possess a valid driver’s license and a clear driving record

Must be able to pass a level 1 and level 2 background check and drug screening

Availability to work 2 to 3 events per month, primarily nights and weekends and potentially virtual

Be able to abide by the directives set forth by Trulieve and the Florida Department of health

Possess strong interpersonal skills with a proven ability to communicate across different levels of an organization

Strongly self-motivated, to include studying and maintaining working knowledge of industry standards and trends

Having working knowledge of basic computer operating systems (Microsoft Office) and CRM’s


Must be able to move travel throughout the workday and work remotely without extensive oversight. Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure requirements of this position can be fully met. The candidate must be at least 21 years of age, and able to successfully pass a comprehensive background screening. Salary will be commensurate with experience. A comprehensive benefits package, including paid time-off is offered with this position. This position will work an average of 40- 50 hours per week, salaried – and will be available "after hours" if an emergency should arise. Manage all travel arrangements. Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance. 30% - 50% Travel required.


40+ hours weekly with flexible hours depending on company needs. Must be available to work occasional evenings, weekends.

Equal Opportunity Employer Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.



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