Ayr Wellness

State Wholesale Manager

Job Description

Posted on: 
August 11, 2022

Job Summary

The State Wholesale Manager is responsible for managing the wholesale team with a focus on team building, key account management and detailed business tracking. We are looking for a sales-oriented individual that can build strong relationships both internally and externally to ensure a culture of collaboration and mutual success. This position works with the state-level marketing team and other cross-functional partners (such as operations) to meet our financial forecast and obtain year-over-year growth. The State Wholesale Manager reports directly to the Director of Wholesale & Procurement.

Duties and Responsibilities

  • Motivate sales team to meet or exceed sales targets on a monthly, quarterly, and annual basis
  • Develop new account strategies, drive sales with existing accounts and establish key customer relationships
  • Maintain regular communication and perform a rotation of key customer account calls
  • Monitor customer, and competitor trends and provide a periodic market analysis
  • Provide regular updates on the status of our wholesale accounts at a state level
  • Work with state marketing team and sales to develop promotional plans, new product launches, advertising programs, and educational initiatives to drive sales with customers
  • Source and monitor new business opportunities and assist with sales contracts
  • Projects a positive image of the organization to employees, customers, industry, and community.
  • Embodies the culture, values, full support of our purpose, goal, and key objectives.


  • A strong track record in B2B sales
  • Bachelor’s degree and/or at least 5 years’ experience in B2B wholesale sales.
  • Proven history of achieving growth and building customer relationships
  • Excellent oral and written communication skills
  • Excellent people and time management skills
  • Ability to recognize and respond to changing trends and priorities
  • Knowledge of and experience in the cannabis industry preferred, but not required
  • Ability to coordinate multiple projects and meet deadlines
  • Ability to multitask, prioritize and manage time efficiently
  • Always demonstrates high ethical and professional standards
  • Demonstrates honesty and integrity and behaviors in accordance with the company vision, mission, policies and procedures
  • Must have own auto, valid driver’s license, and insurance
  • Is willing to travel as needed

Working conditions

After-hours work required for business meetings, events and customer relations including nights and weekends as needed.

This position requires frequent travel within the assigned territory.


Job Requirements

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