Senior SEO Specialist

Job Description

Posted on: 
Nov 29, 2021

Senior SEO Specialist (Remote)


The Senior SEO Specialist will report to the Sr. Manager of SEO and support our organic search efforts across all B2B and B2C products and campaigns. This role works closely with the SEO team and agency partners, as well as cross-functionally with the content, product, engineering and design teams. As an SEO practitioner for Weedmaps, you are passionate about SEO, results-driven, and thrive in a fast-paced environment at a rapidly growing technology company.

The impact you’ll make:

  • Execute day-to-day projects of larger initiatives that drive visibility, traffic and conversions through our organic search channel
  • Optimize titles, meta descriptions, headings, images, links, and other on-page elements
  • Perform research into consumer demand and emerging trends that help inform editorial strategy
  • Assist with reviewing progress and deadlines to keep projects on schedule - Analyze, track and report on campaign performance - Use research and data-driven insights to assist in planning larger SEO strategies
  • Develop your own projects and initiatives that further the effectiveness of the SEO program

What you’ve accomplished:

  • BA/BS degree or equivalent practical experience
  • 3-5 years of full-time SEO practitioner experience (agency or client side)
  • Proven on-page SEO expertise: keyword targeting strategy, optimization of titles/meta descriptions/headings. Experience using keyword research tools such as SEMrush or Ahrefs
  • Experience running technical site audits with tools such as Botify, Screaming Frog or Deep Crawl. Can distill and articulate key recommendations from a given site crawl
  • Sound knowledge of SEO concepts such as redirects vs. canonicals, crawling vs. indexing, robots.txt, schema markup, response codes and keyword cannibalization
  • Google Analytics and Search Console experience
  • Proven analytical, problem-solving and execution capabilities. Proven ability to manage and complete projects independently - Excellent communication and documentation skills in business and technical situations Bonus points:
  • Experience with large e-commerce websites
  • Experience supporting site migrations

Our Benefits:

  • 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
    • HMO (California residents only) and PPO option offered through United Healthcare
  • Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
  • 3 weeks PTO (accrued) and 5 sick days (immediate)
  • Supplemental, voluntary benefits
    • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
    • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
    • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
    • Voluntary Life Insurance
    • Critical Illness
    • Accident Insurance
    • Short- and long-term disability
    • Pet Insurance
  • Paid parental leave
  • During current work-from-home:
    • Reimbursements for home office setup and monthly WiFi

Our Culture:

  • 11 company-paid holidays
  • Catered lunch and snacks provided when working in the office
    • Snack boxes sent straight to your door when you work-from-home
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Monthly virtual happy hours
  • Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant. Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at

LI-REMOTE #WMFromAnywhere


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