Senior Product Manager - B2B

Job Description

Posted on: 
Jan 12, 2022

Senior Product Manager - B2B


A Senior Product Manager on our B2B team at Weedmaps is responsible for defining the vision, strategy, and roadmap that will help grow a product line within the B2B marketplace.

In this role, you will help determine our strategy for building world class tools for our customers and making complex trade-offs between company priorities. You will have to drive key metrics that directly impact top-level company goals. Whether that means building new features and services, driving new partnerships, managing complex compliance requirements, or building APIs to integrate with third party tools and services.

We are looking for a product leader with deep intuition and passion for developing great user experiences, the ability to collaborate & communicate with team members from every function and at every level, and an analytical approach to understanding and solving problems.

The impact you'll make:

  • Drive innovation, definition, roadmap, and design to deliver against team and company growth goals.
  • Prioritize features, build consensus, and coordinate product development with a team of engineers to ship high-quality experiences.
  • Build internal partnerships and influence: scaling our platforms and delivering a consistent, engaging user experience requires teamwork across many job functions and levels.
  • Be the subject matter expert on sellers and buyers, ranging from very small regional sellers to enterprise level national brands.
  • Identify and assess opportunities for target market segments, segment sizing, and ideal user targets, and design forward-thinking positioning approaches for each segment
  • Balance build vs. buy decisions when expanding our usage of engagement + third party marketing automation tools

What you've accomplished:

  • 4+ years of experience in product management
  • 2+ years of experience building, optimizing, maintaining marketplaces and seller focused tools and services.
  • Strong foundational product skills like A/B testing, analytics, user research, and storytelling
  • Deep understanding of growth loops, funnel metrics, and behavioral patterns
  • Experience contributing to engineering discussions around technology decisions and strategy related to a product
  • Demonstrated track record of delivering business outcomes and/or products that move the needle on company metrics
  • Superior data and analytical skills including the ability to define and decompose relevant metrics and to directly perform data analysis in SQL and data analytics tools (Amplitude, Mixpanel or similar)
  • Experience overseeing roadmap strategy and definition
  • Strong bias for action; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
  • Excellent communication and persuasion skills; demonstrated success building buy-in for an innovative and bold vision
  • Solid understanding of the technical implementation of product ideas, and the ability to build relationships with Engineering Managers, Engineers, Designers, and Marketers
  • Ability to deal with ambiguity and competing objectives, and excel in a fast paced environment

Bonus Points

  • Sound business judgment as well as a proven track record of thinking clearly (invent/simplify), analyzing quantitatively, problem-solving, scoping and prioritizing technical requirements
  • Experience in E-Commerce or Marketplaces
  • Proven track record of driving critical technical investment decisions across multiple businesses and senior leaders
  • MBA degree

Our Benefits:

  • 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
    • HMO (California residents only) and PPO option offered through United Healthcare
  • Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
  • 3 weeks PTO (accrued) and 5 sick days (immediate)
  • Supplemental, voluntary benefits
    • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
    • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
    • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
    • Voluntary Life Insurance
    • Critical Illness
    • Accident Insurance
    • Short- and long-term disability
    • Pet Insurance
  • Paid parental leave
  • During current work-from-home:
    • Reimbursements for home office setup and monthly WiFi

Our Culture:

  • 11 company-paid holidays
  • Catered lunch and snacks provided while working in the office
    • Snack boxes sent straight to your door during work-from-home
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Monthly virtual happy hours
  • Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at

LI-REMOTE #WMFromAnywhere


Job Requirements

Apply now

More job openings