Sales Strategy Manager

Job Description

Posted on: 
Jun 20, 2022

Sales Strategy Manager - Remote

About Manitoba Harvest

Manitoba Harvest is a Certified B Corporation and the first Canadian food company to attain a CarbonZero Certification. A wholly owned subsidiary of Tilray, Inc. (NASDAQ | TSX: TLRY), Manitoba Harvest is a mission-based company dedicated to inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul through the power of hemp. Our mission is to inspire a better way, a better life and a better world – and it’s up to us to sow these seeds of change. Our mission is to improve consumer health through the power of hemp foods.


The Sales Strategy Manager thrives on creating best in class strategies and capabilities to enable customer and operational success. You will work closely with the Sales team as well as cross-functional points in Marketing, Supply Chain, Operations, R&D, and Customer Service. As a Sales Strategy Manager, you will be part of a highly engaged, high performing, collaborative and fun sales team.


  • Provide Sales expertise to cross-functional team during innovation commercialization process:
  • Provide category analytics, including competitor and market trends
  • Prepare sales stories in PowerPoint using POS data sets and competitive analysis
  • Act as a category manager and consult sales teams on effective best practices using POS data to build compelling category stories for customers
  • Understanding customer needs for sell-in and reset timing
  • Help develop pricing & promotion strategies, and measure the effectiveness of in-market programs (ie: price changes and executed promotions)
  • Partner with shopper marketing team to create sales driving in-store materials
  • Own core item/innovation execution process with Sales Team
  • Develop Best in Class New Item Sales Materials
  • Provide training to field team on core item/Innovation Sell-in
  • Aid in the forecast/demand planning
  • Manage communication flow between sales and marketing
  • New item sell-in tracking and in-market performance analysis
  • Partner with sales team to create retailer specific presentations
  • Review monthly trends with leadership and cross functional team
  • Manage reporting with SPINS, IRI, etc.
  • Assist in the implementation, tracking and compliance of any strategy change (Example: price change)
  • Other duties as assigned by the organization


  • Must want to make a meaningful difference in people lives through the transforming power of Hemp!
  • Entrepreneurial Sales Manager with at least 5 years of Business Development/Sales experience.
  • Experience at having successfully developed and executed sales plans & new item sell-in at key accounts.
  • Ability to collaborate and think entrepreneurially
  • Recognized ability to successfully grow sales revenue and strong customer satisfaction that align with the company’s goals, aspirations and strategies.
  • Ability to organize, prioritize, and thrive in an extremely fast-paced and ambiguous environment that requires flexibility, adaptability and being scrappy.
  • Excellent written and verbal communication and presentation skills with the ability to influence, negotiate and close business in meetings.
  • Skilled in MS Office (Outlook, Excel, PowerPoint, and Word)
  • BS/BA required.
  • Minimal Domestic and International travel (Canada) is required: >5%

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

Tilray Brands welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.

If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to \infosec@tilray.com


Job Requirements

Apply now

Similar job openings