Ayr Wellness

Project Manager Commercialization

Job Description

Posted on: 
July 29, 2022

Company Description

As the leading cannabis multi-state operator (MSO), AYR Wellness is on a journey to be a force for good; and it all starts with our belief in the power and potential of the plant.

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because its this dedication to creating a culture of excellence, one where were all empowered to achieve our dreams, that will propel us forward. Were a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Join us as we create wonder together.

Job Summary

The Project Manager Commercialization leads the commercialization efforts of our national cannabis brands across markets. Manages all commercialization projects, including launching new products, brand awareness, and establishing brand commercialization in multiple markets simultaneously.

Duties and responsibilities or (Essential Functions)

  • Functions as the marketing PM lead for internal cross-functional team including Grow, Make, Retail, Supply Chain, and Sales.
  • Develops and manages project scope, goals, timelines, milestones, and resource requirements.
  • Identifies, mitigates and communicates project status and risks to the cross-functional team.
  • Provides "Hands-on" project management skills to the Marketing team ensuring milestones and budget parameters are met.
  • Manages multiple projects at once and identifies conflicting deadlines. Provides recommendations on resolution.
  • Identifies opportunities to improve the commercialization process.
  • Facilitates team decisions and arbitrates project roadblocks during team meetings.
  • Performing quality control on the project throughout development to maintain the standards expected
  • Link the ideation and NPI steps of product development to align with the Commercialization process
  • Conduct post-launch evaluations to assess the success of the product launch and marketing initiatives prior to scaling into other markets
  • Shepherds new projects through the multiple stages and gates of the NPI/NPD process, ensuring that all required information is communicated along the way.
  • Creates project briefs at kickoff to ensure constant alignment with original project scope
  • Sets KPIs and benchmarks for each stage of the development process


  • Bachelor's Degree
  • 10 years of Project Management experience
  • PMP Certification
  • Experience taking Brands & Consumer Good Products from idea through completion.
  • Significant experience launching new product items or Brand Commercialization
  • Skilled in interpersonal communications.
  • Experience leading cross-functional teams and working collaboratively with multiple internal and external team members.
  • Skilled in interacting effectively with all levels.
  • Proactive, results-oriented, and able to demonstrate creativity.
  • Tracks record of building and Commercializing brands, particularly with respect to new products.
  • Skilled in Microsoft Excel, Word, Project, and PowerPoint
  • Possession of high analytical and conceptual skills.
  • Experience Interacting and effectively influencing all levels of leadership.
  • Proven history of delivering projects on time and on budget.
  • Experience navigating highly regulated products and industries

Working conditions

  • After-hours work is required for business meetings, events and customer relations including nights and weekends as needed.
  • This job operates in a professional office environment. This role routinely uses standard equipment such as computers, phones, photocopiers and filing cabinets.
  • Occasional travel to dispensaries/manufacturing facility may be required.

Physical requirements

  • Regularly works in outside conditions that include susceptibility to weather, heat, cold, and humidity.
  • Physical requirements may include sitting, standing, walking, bending, reaching, carrying boxes, and the ability to pull or life up to 50 pounds.
  • Consistently able to operate a computer, telecommunications device, and other applicable office equipment.

  • Must be able to constantly remain in a stationary position for long periods of time.

  • The person must frequently communicate with staff, vendors, clients and wholesale team regarding sales processes and procedure. Must be able to exchange accurate information during occurrences.

Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time.

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldnt be possible without our exceptionally talented team. Were proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion.

Diversity and inclusion are essential to pursuing our vision for the future, and we believe that our success is dependent on building a truly equitable, collaborative, and inclusive team. One that reflects the diversity of the communities that we serve.

In addition to a generous benefits package, and unparalleled career opportunities, as an employee at Ayr Wellness, you can expect to be provided with industry-leading training which will offer you an in-depth insight into the wonderful world of cannabis.

Recommended Skills

  • Analytical
  • Audio Equipments
  • Brand Awareness
  • Branding
  • Certified Project Management Professional
  • Coaching And Mentoring

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