Cresco Labs

Outreach Manager

Job Description

Posted on: 
August 11, 2022

**Company Overview

**Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside\*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.


**At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

**Job Summary

**Cresco Labs seeks to fill a Manager of Patient Outreach position. This position is responsible for leading a coordinated program for community patient/customer outreach in the communities in which Sunnyside operates. This role will be responsible for designing and executing initiatives that facilitate the achievement of outreach goals, increase outreach and acquisition of new medical patients, and driving awareness of our brand and dispensaries in the community. The ideal candidate will be someone who can develop and nurture strong relationships in each community and build relationships with the groups and individuals throughout. This individual must be a self-starter, a strong people leader, goal oriented and able to show compassion to all of our patients. The role will be based in our Chicago office but will involve frequent travelling throughout the communities in which we operate.

**Core Job Duties


  • Develop the enterprise Patient Outreach and development strategy
  • Oversee a team of regional Outreach Coordinators and together execute the objectives and goals of the Outreach department
  • Develop and maintain measurement and KPI dashboards to enable measurement and growth
  • Develop and oversee a organization-wide framework to be able to coordinate workshops within community support groups, for patients to register as well as become certified
  • Outreach and relationship building with community law enforcement groups, civic groups, mental health providers, treatment providers, schools, churches, hospitals, senior centers and government entities to conduct educational groups and raise awareness of the program
  • Coordinate a network for patients, caregivers, physicians and other industry persons to collaborate efforts and maintain a streamline of up to date educational information, determine where the needs are for the patient and the doctors to enhance the success of the program and to provide information on local events surrounding the program and patient groups
  • Lead a team that inspires patient confidence and creates patient loyalty
  • Develop knowledge of various strains and their effect on debilitating medical conditions, and ensure staff is trained on the same.
  • Identify market gaps and develop guidance for caregivers on direction to make changes so patients achieve best quality of life
  • Coordinate panel events in communities including doctors, patients and parent advocates for the medical marijuana program
  • Create a standardized program where Outreach Coordinators become liaisons within the communities to not only educate but also to enhance the community through sponsorship of events, memberships and building relationships in the community
  • Accountable for monthly goal for patient sign ups

**Required Experience, Education And Skills


  • Minimum of three (3) to five (5) years of sales, marketing and/or outreach experience
  • People management skills and experience are required
  • Bachelors or Associates degree
  • Strong creative, strategic, analytical, organizational, and personal sales skills
  • Project management skills a plus
  • Direct teaching, training, product education and /or product marketing experience is required
  • Demonstrated ability to learn and apply technical and product related information in a professional and consultative manner
  • Excellent written and verbal communication
  • Compassionate and strong work ethic
  • Exceptional patient service skills; experience in health care related field a plus
  • Ability to deal with problems and resolve in a professional manner


**Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

**Additional Requirements


  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.


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