Marketing Coordinator

Acreage Holdings
New York, NY
$39k - $55k

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Job Description

2.2 __Full-time3 hours ago

Full Job Description

Acreage Holdings is one of the largest vertically integrated, multi-state owners of cannabis licenses and assets in the U.S. We deeply believe in the transformational power that cannabis has to heal and change the world. Our mission is to champion and provide access to cannabis’ beneficial properties by creating the best quality products and experiences.

The Marketing Coordinator plays a critical role in supporting brand strategy and the development of brand assets for Acreage’s brand portfolio, including The Botanist and Superflux. This role collaborates with state marketing teams, sales, product, operations, technology and finance as well as our agency and design partners to drive growth for our product and retail brands.

Essential Functions and Responsibilities

Leads day-to-day content creation and management, asset management, trade marketing, website content, and product launch promotion plans

Supports the Brand Director in the development and execution of strategic plans across the Acreage brand portfolio

Manages several projects simultaneously to support multiple markets in delivering sales and EBITDA goals

Assists the Brand Director in translating brand strategy into action plans

Leads product launch activations in key markets by managing the creation and deployment of brand assets

Tracks and analyzes brand performance

Owns key brand toolkit projects including Digital Asset Management and Branded Goods Catalogs to enable local teams to efficiently and consistently deploy brand campaigns across markets

Collaborates with sales teams on trade marketing activations with top retail accounts

Creates and manage toolkits and assets for wholesale and retail sales

Assists in monitoring and optimizing content across channels to ensure content is brand-relevant and aligned with key marketing, retail, and product initiatives (i.e., website, email, social, trade, in-store)

Manages day-to-day website content updates

Collaborates with local teams to ensure copy and images are on brand

Researches and analyzes market trends and competitive landscape using data (Brightfield, BDSA) to gather intel and inform strategic decision making

Basic Qualifications:

Bachelor’s degree in Marketing, Advertising, or related field of study with a strong academic record

2+ years of experience in brand management or marketing with consumer products and/or retail preferred

Familiar with marketing analytics

Experience conducting market research preferred

Experience in a startup environment preferred

Copywriting and editing skills are preferred

Additional Qualifications:

Proactive and organized multi-tasker with a “can-do” attitude who is able to handle multiple projects simultaneously and meet tight deadlines

Excellent project management, organizational skills, and attention to detail

Self-starter who enjoys troubleshooting and problem solving

Adaptable and flexible when faced with shifting priorities

Strong interpersonal skills and demonstrated ability to work well with cross-functional teams in a rapidly evolving organization and market environment

Strong communication skills including listening, verbal, written and presentation skills

Microsoft Office

Knowledge of Wordpress and HTML

Knowledge of Adobe and Canva