Lifecycle Marketing Specialist

Job Description

Posted on: 
Nov 16, 2021

Lifecycle Marketing Specialist


As a Lifecycle Marketing Specialist, you will coordinate and help execute our lifecycle marketing strategy, end-to-end, including organizing, building and managing various email, push and in-app campaigns. You will collaborate across Marketing, Content, Product, and other departments to create, launch, and monitor the performance of all our campaigns.

The impact you'll make:

  • Partner with stakeholders on the coordination and execution of our lifecycle programs
  • Own and manage lifecycle campaigns from ideation to execution and analysis
  • Help identify and segment audiences, improving targeting and personalization, and minimizing user churn.
  • Create, improve and optimize consistent user experience across web, iOS and Android
  • Analyze and report on campaign performance and suggest improvements
  • Ensure we follow industry policies and best practices

What you've accomplished:

  • 2+ years of email marketing experience, with a track record of high performance
  • Experience working with HTML and CSS
  • Professional experience making data-driven recommendations and decisions
  • Experience building and executing creative assets and marketing content
  • Knowledge of email best practices
  • Experience with Photoshop
  • Strong writing skills with a passion for high-quality, effective, to-the-point copy
  • Detail- and execution-oriented and a strong communicator and collaborator
  • BA/BS degree or equivalent practical experience

*Bonus points: *

  • Experience with ESPs and marketing automation tools
  • Familiarity with webhooks and APIs
  • Experience with templating languages like Liquid or Handlebars.js
  • Strong organizational, analytical and problem-solving skills
  • Strong project management skills and ability to work effectively in fast-paced, fluid, highly cross-functional environment

Our Benefits:

  • 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
    • HMO (California residents only) and PPO option offered through United Healthcare
  • Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
  • 3 weeks PTO (accrued) and 5 sick days (immediate)
  • Supplemental, voluntary benefits
    • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
    • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
    • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
    • Voluntary Life Insurance
    • Critical Illness
    • Accident Insurance
    • Short- and long-term disability
    • Pet Insurance
  • Paid parental leave
  • During current work-from-home:
    • Reimbursements for home office setup and monthly WiFi

Our Culture:

  • 11 company-paid holidays
  • Catered lunch and snacks provided while working in the office
    • Snack boxes sent straight to your door during work-from-home
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Monthly virtual happy hours
  • Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

About Weedmaps:

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant. Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at


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