Director of Sales

Job Description

Posted on: 
Nov 16, 2021

Director, Sales


The Sales team is looking for a strategic and operational leader to oversee our California / Core region, with responsibility to achieve ambitious revenue, product adoption, and listing quality targets within these markets. Reporting to the COO, this role will have direct line responsibility for the sales and client success teams covering the CA region, and will also partner closely with Weedmaps’ Marketing, Government Relations, Finance, Legal, Corporate Development, and Product teams to expand Weedmaps presence in the region. The right person will have a demonstrated track record of delivering against ambitious revenue and product adoption targets, strong people management capabilities, excellent communication and leadership skills, and a strategic mindset to help support our market expansion goals. This role will require a strategic thinker who is willing to get their hands dirty while ensuring strategy execution is tracked and tailored continuously.

The impact you'll make:

  • Drive revenue, share penetration and cross-product adoption throughout the sales lifecycle within CA region
  • Meet or exceed all assigned expansion / upsell / retention revenue and cross-product adoption targets
  • Develop state-specific go-to-market strategies based on market conditions and Weedmaps product offerings
  • Develop and execute market launch strategies in new states in CA region (as regulatory changes permit)
  • Directly manage regional sales manager and regional client success lead, and their teams of Account Executives, Account Managers, and Product Specialists, to achieve quarterly revenue, licensee penetration, product adoption, and listing quality targets
  • Cultivate relationships with key customers, industry groups, and other local stakeholders / partners in CA region
  • In partnership with VP Revenue and Head of Sales Enablement, drive continuous improvement in performance and output from sales and client success teams
  • Partner with Marketing to drive B2B marketing tactics, implement continuous optimization of sales pitches, PR, and coordinated B2C efforts
  • Partner with Government Relations to drive forward Weedmaps’ policy objectives in the CA region
  • Partner with Product to surface region-specific requirements and opportunities, and to plan out successful go-to-market launches for products and features

What you've accomplished:

  • BA/BS Degree required, MBA preferred
  • 10+ years of combined work experience, with increasing levels of responsibility, in sales leadership, general management, client success, sales strategy, and / or B2B go-to-market roles
  • 6+ years experience managing or leading teams, with experience managing multiple discrete functions simultaneously preferred
  • Demonstrated ability to consistently achieve sales, product, or market expansion targets, and to adapt to new products, new assignments, and changing market conditions
  • Cross-functional team leadership, influence, management, and alignment experience
  • Comfort with, and ability to operate at an aggressive, accelerated, iterative pace in a dynamic environment
  • Strong planning and organizational skills
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization


  • Experience managing sales teams selling interconnected portfolios of SaaS or flat fee software tools for advertising, e-commerce or business operations
  • Experience with performance-based ad sales and/or ecommerce platforms
  • Experience developing new market conquest strategy and execution, either with respect to new products or new geographies

Our Benefits:

  • 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
    • HMO (California residents only) and PPO option offered through United Healthcare
  • Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
  • 3 weeks PTO (accrued) and 5 sick days (immediate)
  • Supplemental, voluntary benefits
    • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
    • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
    • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
    • Voluntary Life Insurance
    • Critical Illness
    • Accident Insurance
    • Short- and long-term disability
    • Pet Insurance
  • Paid parental leave
  • During current work-from-home:
    • Reimbursements for home office setup and monthly WiFi

Our Culture:

  • 11 company-paid holidays
  • Catered lunch and snacks provided while working in the office
    • Snack boxes sent straight to your door during work-from-home
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Monthly virtual happy hours
  • Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at


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