Holistic Industries

Director of Product Management

Job Description

Posted on: 
Jun 25, 2022

2.7 __Quick Apply Full-time2 hours ago

Full Job Description

About Us:

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners.

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.

Our well-established company is growing rapidly and adding to our team of professionals and specialists. Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest.

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Job:

The Director of Product Management leads the product life cycle management for all of our cannabis products, including product features, product positioning, market research, product roadmaps and innovation pipeline, with the goal of launching products quickly and efficiently.

Translate brand strategy into product strategy through the management of features, product roadmaps, product positioning, and the development and execution of a new product pipeline.

Manage the life cycle of products from ideation/innovation to launch including project management of product launch and go-to-market strategy.

Maintain a consumer-first focus and understands retail customers’ business needs while developing products and experiences that delight our end consumers.

Be the expert in our brands and product categories, their performance, the competition and the trends impacting the marketplace dynamics.

Provide Sales Leadership and Account Managers with insights on key product differentiators and messages in order to maximize distribution and sales.

Collaborate with Marketing and Sales on product-line marketing including brand strategy, brand standards, channel marketing messaging, and brand activation to achieve desired customer outcomes and financial results.

Act as the connection between Sales, Marketing, R&D and Operations as it relates to product life-cycle management, launching new products, and introducing products to expansion markets.

Collaborate with Operations and Market GMs on evaluating and selecting outsourced vendors for white-label product lines.

Monitor product performance and customer feedback, NPS scores, COGS, margin and sales performance, and recommends plans to optimize.

Identify competitive gaps in the product portfolio and recommends plans to fill these gaps.

Identify opportunities to improve performance of focus SKUs (e.g. improved brand presentation on ecommerce sites, B2B ecommerce portal optimization, eliminating sales channel friction, better packaging, etc.).

Manage Product Catalog, SKU lists, product BOMs and packaging versioning and change request processes.

Coordinate with Compliance Managers to ensure product and packaging regulatory compliance in each market.

Provide regular and proactive information for management by preparing analyses, reports, and presentations on product performance.

Foster a workplace that upholds Holistic Industries’ aim to be the Best Place to Work, Shop and Invest in Cannabis

Other duties as assigned, or any reasonable request from any member of management

Physical Requirements of the Job: While performing the duties of this job, the employee is regularly required to perform reaching, grasping, lifting, walking, standing, talking, hearing, seeing, and repetitive motions. May include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Ability to tolerate moderate to loud exposure to noise level. Exposure to long periods of bright lights. Long periods of prolonged use of office equipment including computers and phones.

About You:


Regulations require that incumbent be at least 21 years of age and able to obtain and maintain state marijuana work credentials.


Minimum 7 years of experience in Consumer Packaged Goods (CPG) product management, technology product management, brand management or product innovation roles.

Technological Skills

Must be proficient with Microsoft Office Suite and project management tools.

Experience with Adobe suite of products and some design experience a plus.

Required Knowledge and Skills

Team player with a “Can do, get it done attitude” and willingness to jump in and solve problems in any area of the business are a must.

Experience in agile product development processes.

Strong analytical, critical thinking, and problem-solving skills.

Ability to blend creative problem solving with data driven, analytical, financial, and quantitative skills.

Strong cross-functional leadership skills

Excellent written and verbal communications skills

Professional demeanor, strong work ethic

Able to maintain confidentiality

Ability to work collaboratively in a team environment

Additional required knowledge & skills

Flexible work from home options available.

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