Cresco Labs

Director, Brand Marketing

Job Description

Posted on: 
Jun 20, 2022

2.1 __Quick Apply Full-time3 hours ago

Full Job Description


Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside\*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.


At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


As Cresco Labs accelerates the development of its brand portfolio, the company is seeking a Brand Director to join our corporate Marketing team in Chicago, IL. In this role, you will be responsible for the day-to-day leadership to bring top national cannabis brands to the next level. You will lead brand positioning, brand strategy, near-in packaging and product development, communications, and work closely with the retail and field marketing teams to define consumer promotions and in-store support. To do so, you will work closely with cross-functional partners across sales, supply chain, compliance, operations, finance, and many others to drive key initiatives and deliver results.


Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.

Lead the development of annual operating plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives.

Collaborate with field and trade marketing team to develop and implement a retail activation plan with clear KPIs and measurement plan.

Manage internal and external agency and design partner relationships in service of the development and execution of all brand communications and integrated marketing campaigns across all channels.

Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership.

Track all brand-related marketing expenses throughout the year to manage within the given budget.

Manage two direct reports and support their professional development


Bachelor's degree required. MBA preferred.

Traditional CPG brand management experience, with 7+ years of experience in marketing.

Track record of identifying, building and delivering growth within a fast-moving organization.

Ability to manage complexity to make sound decisions and thrive in environments with minimal process and structure.

Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.

Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals.

Drives vision and purpose to rally action, support and optimism for the future of the business

Acts with a clear sense of ownership and accountability

Exceptional project management and organizational skills are required.

Strong numerical and analytical skill set with ability to interpret quantitative data.

Builds effective teams and fosters a positive workplace environment where team members look forward to coming to work each day

Genuine interest in and passion for the cannabis industry is required.


Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).


Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.


Must be 21 years of age or older to apply

Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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