Business Development Rep - Brands

Job Description

Posted on: 
May 11, 2022


As a Business Development Representative you will report to the Director of Business Development and be responsible for forming relationships with the industry and identify new opportunities. The right candidate will see the opportunity to monetize a niche, rapidly-growing digital audience in a burgeoning industry. They will take a critical role in executing the company’s sales strategy. Here are some of your day-to-day responsibilities:


  • Conducts needs assessment calls with outbound leads and qualifies opportunities for account executives.
  • Works closely and collaboratively with the account executive team to develop and implement appropriate prospect communication plans.
  • Understands target markets and conducts high volume prospecting (50-100 calls per day).
  • Does regular market research to add relevant brands to Leafly's database.
  • Monitors competition by gathering current marketplace information.
  • Recommends changes in products, service, and policy by evaluating results and competitive developments.
  • Maintains strong relationships with externally with current clients and internally with sales and marketing teams.


  • 1-3 years’ experience in a business or sales development role.
  • Excellent written and verbal communication skills.
  • Strong interest in a selling role.
  • Ability and desire to work in a fast-paced challenging environment.
  • Technical aptitude to master our CRM system (Salesforce).
  • Highly self-driven sense of motivation.
  • Previous sales experience in which you demonstrated the ability to meet or exceed sales quotas.
  • Bachelor’s or Associates degree in a business-related program, preferred.


  • Competitive salary and bonus
  • Equity plan
  • Unlimited vacation
  • Full coverage on health & dental plans
  • 401k employer matching up to 3.5%
  • Pet insurance
  • Flexible work schedule
  • Fully remote with WFH allowance
  • Cell phone allowance


Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has since grown into the leading legal cannabis marketplace in the U.S. helping over 100 million annual visitors discover the right cannabis for them and buy it from local dispensaries, for pickup or delivery.

What’s more, Leafly is the world’s largest trusted resource for cannabis education, information, news, and trends. From our extensive strain database and Cannabis 101 to our flagship Jobs Report and Social Impact hub, Leafly plays a vital role in destigmatizing cannabis and helping consumers understand the power the plant can play in their own lives. We also partner with other mission-driven organizations to build a more just and equitable industry for all.

But here’s what you really want to know: a career at Leafly is exciting, rewarding, and ripe with opportunities for growth. We value creative thinkers, and offer competitive salary and benefits, excellent perks, incredible work culture, and the promise that you’ll never be bored. As a company, we’ve done some pretty amazing things—but none of it is possible without the amazing people who make up our team. If you join us, you can be sure that you’ll be joining a strong, innovative, and passionate group of individuals on a mission to change the world for the better.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.


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