B2B Marketing Manager

Job Description

Posted on: 
May 11, 2022

HELP US MAKE HISTORY. Built as a strain database more than a decade ago, Leafly has played a critical role in destigmatizing cannabis use and helping consumers understand the power the plant can play in their own lives. We’ve parlayed our strains expertise to become the largest legal cannabis marketplace in the U.S market. We have 100 million people visiting our site each year, to buy cannabis from their local dispensary to be picked up or delivered to their home. We are expanding rapidly, and we are looking for smart, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.

A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a major corporation. Leafly salaries and benefit packages are very competitive, the office perks are excellent, and we promise that you will never be bored. If you have what it takes, you will be joining a global network of innovative, passionate individuals on a revolutionary mission to change the world for the better.

Leafly is currently seeking a B2B Marketing Manager to work in our Marketing department.

What We Are Looking For In This Role

The B2B Marketing Manager works on building and executing strategic marketing campaigns with the goal of increasing our customer base of retailers and brands within the cannabis industry. Driven by creativity and empathy, you are skilled at personalizing messaging to resonate with an audience, and follow up by measuring that impact with data. You thrive in a fast-paced environment where you can test and iterate continuously, and run with competing priorities while maintaining goal-oriented focus. We’re looking for an individual who is a fast learner and can work autonomously, while also building strong connective tissue with other team members:

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with our sales and product teams.
- Create and maintain analytics and reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Conducting market research to analyze competitive landscape, inform go-to-market strategies, and stay up-to-date on market trends.
- Develop sales materials, conduct client case studies, and support client-facing teams to be most effective in their touchpoints with cannabis brands and retailers.
- Maintain keen attention to detail regarding brand standards, grammar, and punctuation as they pertain to individual channels.

- 2-4 years relevant marketing and/or project/program management experience, ideally in B2B tech, or cannabis.
- Experience with marketing automation tools like Hubspot or Marketo, and Salesforce.
- Testing mindset: comfortable collecting, reading, and analyzing data. Research-oriented and adept at factual reporting while providing hypothesis, insights, and recommendations.
- Demonstrate strong verbal and written communication skills, including project management and presentation skills.
- Ability to learn/scale knowledge quickly in order to gain perspective within a complex industry, providing channel or market subject matter expertise during campaign planning.
- Ability to multi-task and juggle various responsibilities at once.
- Knowledgeable about Leafly and general interest in cannabis industry and legalization.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.


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