Jane Technologies

B2B Marketing Lead

Job Description

Posted on: 
May 19, 2022

Jane Technologies: B2B Marketing Lead

Jane is building the future of eCommerce

Jane Technologies, Inc. is looking for an experienced and dynamic B2B Marketing Lead to join our team. As a B2B Marketer, you will handle marketing efforts for brand awareness, as well as lead generation, web site development and content curation/creation, and sales collateral. We’re looking for someone who excels in a dynamic setting and who can support our Sales and Partner Success teams.

Culture is the single most important component of Jane’s success to date. A successful candidate will thrive in our environment of mutual support, relentless pursuit of excellence, creativity, and complete lack of ego.

Company Overview

Jane Technologies, Inc. is an MIT-founded eCommerce company in the cannabis industry, and we are growing extremely quickly. We believe in the cannabis industry's ability to bring well-being, health, and love into this world, and it is our mission to bring trust to the cannabis shopping experience. To learn more about who we are, our culture, and whether this is the right place for you, read our Key Values profile: https://www.keyvalues.com/jane. Check out our product at: https://www.iheartjane.com/.

Primary Responsibilities
- Design content and product marketing strategies and set short-term goals.
- Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns
- Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention
- Be the liaison between the product team and Sales/Marketing/Partner Success teams to gather feedback and collaborate on local marketing opportunities
- Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
- Track marketing program performance and optimize through continuous testing
- Assess competitive offerings and promote ongoing differentiation
- Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
- Experience working with a sales team in both Sales Enablement and Account-Based Approach.
- Knowledge of Demand Generation tactics and Lead Conversion principles.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools.
- Research product market fit and recommend product pricing strategies
- Conduct competitive analysis and work with Jane’s Product team on setting short-term and long-term roadmaps based on customer needs

Minimum Qualifications
- 3+ years of hands-on marketing experience in a B2B role, preferably in a SaaS organization
- Excellent understanding of B2B marketing.
- Demonstrated ability to manage the budgeting process and use of analytical skills.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Ability to remotely create and manage marketing strategies.
- An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
- Excellent communication skills.

Jane Technologies is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

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