Account Sales Executive


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Job Description

Fernway Overview:

Fernway is the fastest-selling cannabis vape brand in Massachusetts with its production & fulfillment facility located in Northampton, Massachusetts. The company is a dynamic, rapidly-growing cannabis start-up. The job is a full-time remote (travel position) job. Fernway prides itself on its ability to meet the needs of our customers and our staff. We have a strong team of leaders and provide training and coaching to help everyone become their best self. 

Position Summary:

We are actively seeking an experienced sales professional to manage account relationships with the Director of Sales. The Account Sales Executive will be responsible for the development of new accounts and implementation of account-specific sales strategies to achieve sales growth in accordance with company revenue objectives in the Western Massachusetts region.


$75,000 Base + Commissions + Benefits

Primary Responsibilities:

  • Generate sales revenue through new account acquisition and management of existing accounts in Greater Boston and Central MA.
  • Work directly with the Director of Sales to develop and implement a highly effective sales strategy.
  • Establish clear, targeted sales goals and monitor progress-to-goal regularly.
  • Develop and maintain strong relationships with prospective accounts, existing account decision makers, and other key industry personnel.
  • Leverage marketing collateral and data to maximize sales
  • Coordinate with Marketing Department to deepen account relationships through marketing activations and sponsored events.
  • Represent the company and its products with high character, integrity, and professionalism.
  • Collaborate closely with fulfillment and distribution teams to ensure accounts receive exceptional service.
  • Submit sales orders accurately and on time.
  • Update and maintain client data, sales orders, and account changes in Salesforce and other platforms.
  • Relay customer feedback to internal departments for continuous improvement.
  • Identify opportunities to enhance visual merchandising and maximize presence in high-traffic shelf space and display cases.
  • Complete expense reports, sales reports, and other administrative paperwork as needed.

Qualifications & Requirements:

  • 4+ years of sales experience, including a proven track record of success, is highly preferred.
  • Demonstrate an exceptional level of EQ in all professional interactions
  • Superior sales skills, including persuasion, overcoming objections, active listening, and negotiation.
  • Strong verbal & written communication skills
  • A high degree of integrity and ethical conduct at all times
  • Comfortable with technology & computers
  • Willingness to travel within the state of Massachusetts on a regular basis to meet with accounts
  • Strong attention to details
  • Salesforce experience a plus
  • A genuine and extensive knowledge and passion for cannabis products
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)

Equal Opportunity Employer

Fernway is dedicated to building a diverse team and committed to promoting equity among people of color, particularly Black, African American, Hispanic, Latinx, Indigenous people, women, Veterans, persons with disabilities, and LGBTQ+ people. Members of these groups are strongly encouraged to apply.