Account Executive - Retail - Northeast

Job Description

Posted on: 
May 11, 2022

HELP US MAKE HISTORY. Millions trust Leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and stay up-to-date on the latest cannabis information. Leafly started as an excel spreadsheet and has since grown to become the world’s largest cannabis information resource. We’re looking for driven, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape. 

A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a corporation. Leafly salaries and benefits packages are very competitive, the perks are excellent, and we promise that you’ll never be bored. If you have what it takes, you’ll be joining a network of innovative, passionate individuals on a revolutionary mission to change the world for the better.

Account Executive-Retail
This role position can be done remotely anywhere in the MA area. 
As an Account Executive-Retail at Leafly, you will drive revenue by growing Leafly’s market penetration with legal cannabis retailers in your territory. Our SaaS and advertising products allow our clients to convert Leafly’s diverse, engaged audience into high average value orders and loyal customers. Sales duties will be focused on driving platform/ordering adoption with decision-makers at retail cannabis storefronts and delivery services that legally sell cannabis and cannabis-related products to consumers. This is a fast-paced work environment; the ability to work quickly and independently under pressure is essential. Though most of your work will be done out of the office, the power of face-to-face interaction can be valuable, and travel within your territory may be required.

We are looking for highly motivated individuals with strong communication and organization skills and an aptitude for understanding Leafly’s product and its value proposition. You must have a knack for challenging customers and closing deals. We are looking for people who are customer-first that can balance customer needs and business needs. You have to display a great effort, a constructive attitude, and deliver results. You must be able to dig into the details when needed and be able to work in a fast-paced and challenging environment. This is a dynamic position for a dynamic person!

- Drive revenue and grow market share in a defined territory to meet or exceed monthly revenue targets; become a market expert able to provide valuable insights to prospects that will help them make the right buying decisions
- Consistently evaluate the total addressable market opportunity and manage available ad placement inventory
- Work independently as well as coordinate shared effort as part of a global sales team
- Employ a sense of urgency in lead qualification and follow-up
- Use customer relationship management software (Salesforce) to log all communication and record vital account and contact information
- Achieve individual penetration and revenue targets
- Work closely with leadership on sales strategy and forecast in order to create and manage a robust, healthy sales pipeline and funnel
- Work closely and collaboratively with the Sales Leadership Team and territory partners to develop and deliver an appropriate, relevant, and effective narrative for prospect and client communications
- Collect feedback to recommend improvements to existing or development of new products, services, and policies by evaluating results and competitive developments
- Maintain expert industry knowledge by attending educational workshops; reviewing professional publications; establishing personal networks
- Monitor competition by gathering and reporting current marketplace intel (pricing, products, new services, marketing strategies, and merchandising techniques) to Sales Leadership
- Fully understand federal and provincial rules and regulations surrounding cannabis, cannabis retail, and advertising/marketing cannabis within assigned territory
- Travel across the United States and Canada may be required

- Minimum of 2 years of sales experience, preferably B2B online media and/or advertising sales
- Creative problem-solving skills and a commitment to great activity, preparation, presentation and follow up
- Previous sales experience in which you demonstrated the ability to consistently exceed sales quotas
- Self-motivated with strong negotiation, contract execution, and closing talents
- Demonstrated excellent written and verbal communication skills
- Experience using Salesforce or other comparable CRM software
- Demonstrated success working collaboratively across different teams or departments
- Strong understanding of web-based advertising and/or SaaS sales
- Knowledgeable about Leafly and general interest in the cannabis industry and legalization

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.


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